DRUNKENNESS INCREASES

Nelson Evening Mail, Volume LXX, 26 November 1936, Page 9

DRUNKENNESS INCREASES

ADVERTISING IN BRITAIN

(Special to “The Mail”)

CHRISTCHURCH. 25th November. After eleven years continuous decrease, convictions for drunkenness last-year showed an increase in Britain. The increase of drinking that this indicates is the result of a great

advertising drive. The Brewers’ Association of the United States has started a similar advertising campaign having discovered that over thirty million young Americans have never tasted liquor. This information was given the Presbyterian Assembly in Christchurch yesterday by Mr Milton Murray, secretary • of the New Zealand Alliance. Mr Murray has just returned from a year’s tour abroad, studying temperance methods and legislation. “Dry” sentiment had in-

creased enormously in America since the repeal of Prohibition, he reported. Some of the States were taking steps to vote themselves “dry.” Half the townships of Ohio had adopted No-license last year, .and the other half were expected to follow next year. , Mention was made that bodies like the Farmers’ Union had declared themselves shocked by the amount of drinking at public dances. Judges and magistrates had spoken strong|]y as to the criminal nature of the

habit of motor drivers taking liquor. The Assembly therefore declared itself strongly against increase or transference of licenses and asked for a forty-hour week in the licensed bar trade.