BUYING DAYS

Nelson Evening Mail, Volume LXVI, 19 December 1935, Page 6

BUYING DAYS

CHRISTMAS FESTIVAL AT HAND

TIME OF GOODWILL The peculiarity of the Cnristmas festival is that, though if always seems a long way off, it arrives with a. tremendous rush, catching people 'on the hop,” and setting up a frantic pandemonium of shopping at the last minute. Thus what should have been a pleasant excursion becomes a tiring physical ie.n when left to the last moment. The wet weather of the past two days has naturally given a setback to buying anti there is sure to be an excited orgy in the few clays that remain. Shop assistants working at high pressure in the larger stores welcome the early shopper, Ihe impulse to give has loosened the purse strings as always at this time ol the year, and everyone is eager to make some contribution to the Christmas cheer, according to his ability. In buying their Christmas presents people are indulging in the exercise of a spiritual and humanitarian impulse which is to give a thought and so much pleasure to others. In enlarging the scope of these acts of consideration some thought also should be given to the labours of those whose task it is to attend to the public’s wants; so that the work of shop assistants throughout long and tiring days should be more evenly spread; If the general prophecy is to be fulfilled the next few days should sec a brighter Christmas than for many yearn, and the already revealed decidedly buoyant tone in business at its zenith.