CHRYSLER AGAIN SETS NEW STANDARDS

Nelson Evening Mail, Volume LXVI, 30 November 1933, Page 9

CHRYSLER AGAIN SETS NEW STANDARDS

Economic stress has stimulated rather than retarded progress in automobile engineering. Intricate machines that finish parts to almost unbelievable limits of accuracy aie now available.. Amplifying gauges that literally split hairs not once, but many times, are a part of the general production scheme. It is no longer possible to market cars of low price when the appeal is on price a.one. The knowledge of what ,constitutes a fine motor car is too widespread to permit of any compromise. The new Chrysler Plymouth Six fits admirably into this modern picture. It is the culmination of years of experience -in . designing and building fine six cylinder cars. To build into the Chrysler Plymouth Six aJJ the features known to modern engineering genius, and yet maintain competitive 'price position in the low price field, has necessitated the installation of the newest and most modern plant in the industry and the adoption of every device that makes for finer and more economical manufacture.

It is only when creating an entirely new model, that engineers are freed from the restriction of adapting their design to the limitations of existing machinery and the liquidation of old material inventories. It will be remembered how in 1924, starting with a clean slate, Walter P. Chrysler made history, and with the Chrysler 70 set new standards for automobile engineering. Now in 1933, in the new Chrysler Plymouth Six, he has done it again. For the first time since 1924 he started out with practically a new set of manufacturing facilities. The gigantic mile-long Plymouth plant has been retooled throughout with the; finest machinery and pre-j cision tools ever utilized in! the industry. Only by such could all the features, quality and pre- " s cisi o n i specified for the i car be

mcor-j porat ed e« onoi* icallyand. maintain

Productl facilities! now com-' ple te d j will permit the manufacture o f more than 40,000 ChryslerPly mouths per'"""" moiith, and new projects at the plant are now under way to facilitate the handling of additional new automobiles. A series of concrete runways will enable 2,500 cars to be handled with military precision.

The Plymouth Plant is considered the newest and most modern in the automobile industry. ECONOMY. The New Chrysler Plymouth Six is Economical. Although its outstanding performance will give any dHver la real thrill, it has been designed to give excellent fuel mileage and to require a minimum of service attention ' SAFETY. The New Chrysler Plymouth Six is a safe car. It has a safety-steel body, double drop figid-X frame, low centre .of gravity, and hydraulic brakes. STYLE. The New Chrysler Plymouth Six has style—distinctive style. Its lines arc extremely smart and ultra modern. graceful and symmetrical.