INTENSIVE ADVERTISING INCREASES SALES
The Directors of “Coca-Cola” Company were able to table pleasing returns at a recent meeting, says the “Daily Mail” of recent date.
Despite the depression which is said to have affected the beverage industry to the extent of a 15 per cent, decline, Coca-Cola lias definitely increased its sales and profits. They have found 1930 a remarkable year. Coca-Cola sales, measured in gallons, were increased by 3 per cent.; its sales, measured m dollars, increased by 5.1 per cent. ; and its not income available for dividends by 5.9 per cent, over 1929.
The secret lies in their intensive advertising campaign. In 1929 they laid out a campaign calling for an increase of 1,000,000 dollars in advertising, and an increase of 500,000 dollars in their general sales expenses. It appears to have brought exceile::; results, despite the depression.
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Nelson Evening Mail, Volume LXIV, 4 August 1931, Page 6
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141INTENSIVE ADVERTISING INCREASES SALES Nelson Evening Mail, Volume LXIV, 4 August 1931, Page 6
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