ROADSIDE HOARDINGS

Nelson Evening Mail, Volume LXIII, 30 March 1929, Page 10

ROADSIDE HOARDINGS

Publicity and demonstration are being used in England to protect the countryside from disfigurement by advertisement and signs. Commencing in Leicester last year, exhibitions have been arranged of photographs of typical examples of disfigurement. "One bad example is taken from the popular road over the moors between Whitby and Scarborough, where next to a stone cottage is an artificial wood tea-shop, then a garage covered with ugly signs, and next again a glaring bicycle advertisement," says the "Times." "The growing horror of the enamel sign will be vividly illustrated in views taken near Keriilworth and Warwick and on the road between Dunchurch and Coventry. Garages smothered with these disfiguring objects will be contrasted with some neat and inoffensive petrol stations on the Kingston by-pass. Attention is to be concentrated particularly on this new peril. Enamel signs are said to be multiplying at a great pace. Some villages have as many as 60 or 70 plastered over their walls, 'and many of them are said to be practically ineffective. So serious has the matter become that thoughts are being turned to the possibility of legislation. Some of the worst of these sights will be seen in the exhibition. At the same time, proofs are shown of the success of the exhibition method. Several bad patches near Leicester were cleared up as a result of the exhibition held there."