WARM PRAISE

Nelson Evening Mail, Volume LVI, 15 July 1925, Page 9

WARM PRAISE

FOR NEW ZEALAND APPLES FINEST IN THE WORLD" CONSIGNMENT TQ JtRADj-'ORD f.ONDQN, |una 2 Lx tno Some?sot. Mr W. V. Ambler, a leading fruit salesman and eonneis toon agent iri Bradford, received his first, consignment this season of apples from New Zealand. The contents of all 434 boxes were in perfect condition, and were quieklv cleared at the following prices -.Jonathans, 19 - : Dunn’s Favourites. 18 6. 19 - ; Scarlet Nonpareils, 18 (>.

1 hi' packers of ibis fruit," says Mi • Guilder, "aro to be heartily congratulated upon the excellency of their grading. packing, and quality, as customers ' quite unanimouslv agree tliev were the acme oi perfection, and not the slightest trace of waste was discovered amongst the whole parcel. Ihe further consignments for Bradford by the Turakitta. Taiuui and Argyllshire are keenly looked for. but there will be rather a. hngtliy interval, and Mr Ambler is consequently unable in the meantime to meet his customers' requirements. although, like Oliver, they are daily ■lamouring for ''more.'' OUT TO ESTABLISH CONFIDENCE ' Ibis state of affairs." lie writes, "is to he strongly deprecated, and 1 would urge the growers to ship by every available beat next year, so that supplies will he available at this end throughout, the season, and a consequent permanent

trade built up hv me in Bradford. As a, wholesale, merchant. 1 sell only to the retail shopkeepers -some in only a small way of business, whilst others are Ito'ge multiple stores, hut to all I extend the same service. Whether they are buyers of one box. or fifty boxes, the price is just the same. By this method I encourage the smalt people to stock, push, and advertise the fruit, knowing that tl is par excellence, and that, they will have nothing to fear in the. way

of competition front their more prosperous and favourably-placed competitor. "I am ambitious to build up a very extensive New Zealand fruit- trade, to render the best possible service, to act always mi the square, and to establish that bond of friendship and mutual confidence so essential to successful trading. whilst no effort- on my part- will be too great in the hopes of obtaining the best possible prices. The growers who have already shipped to me. will be the first, to admit- that the experiment lias proved an unqualified success in every way. and even after making due allowances fur the very small extra cost incurred by shipping direct to me, the prices realised are the best in England. IMPORTANCE OF ADVERTISING

"I should like to offer my sincere thanks to all growers, packers, shippers, and friends in New Zealand who have so materially assisted in bringing tins experiment to such a successful issue. and can assure them that the prospects for New Zealand fruit arc extremely bright, and also that- a great future, is in store fur them, providing this high standard of grading and packing is maintained. Let me compliment them upc-n their advertising, but- not under any consideration must efforts in this direction be relaxed, but rather letit increase, so that the slogan, ‘Eat more New Zealand Fruit' shall resound through the British Isles.

'Advertise, advertise, advertise,' is my message to the New Zealand fruitgrowers. Your fruit is the -finest in the world, and a great future awaits you." The best-selling lines for Bradford, Mr Ambler tells me. are Cox s Grange. Delicious. -lona tha ns. Scarlet Nonpareil. Newtons. Dunn's Favourites, and Li.-ndoti Pippins.

COMPARISON OF NET RETURNS

The prices obtained for Somerset's consignment should show a net return to New Zealand of 9d to 1/- per c;tso over London net results. Air Ambler is "out for big things," and while ho anticipates that it may take a tew years for the New Zealand Iruil nade to become completely established in Bradford, he has' no anxiety of the ultimate result, as straight for ward methods must ultimately make good. The fruit is absolutely beyond criticism.

Mr Ambler lays claim to being the pioneer of direct shipments of New Zealand fruit so far as any inland town is concerned. Previously, supplies were sold exclusively at the port of arrival, and often did he realise the great advantages to be gained to both grower and retailer by the opening up of direct shipments and the consequent- saving of many handling charges, etc., etc. In the oopes of realising this object, lie accordingly worked very hard to obtain such direct supplies, but. of course, many obstacles had to he overcome before any tentative shipments were consigned to his firm.