NEW ZEALAND FRUIT IN LONDON

Nelson Evening Mail, Volume LVI, 14 July 1925, Page 3

NEW ZEALAND FRUIT IN LONDON

Sir, —The wonderful success of the scheme inaugurated by one of the Dominion freezing companies, and carried on last Christmas by the Meat Board, bv which anyone in the Dominion can, by ptiying a small sum, have a frozen lamb delivered to a friend’s address in any part of Britain, causes one to wonder whether some similar arrangement ion Id not be come to in respect to New Zealand fruit. 1 have received many letters from friends, particularly in London, who speak in glowing terms of the appearance of the apples in the windows of tiie High Commissioner's Office and in the high-class fruiterers, labelled

"New Zealand.” But nvy correspondents. are unanimous in stating that- the appearance is all they can testify to • not the taste. The retail price put® tbe.ni mil of the rearli of llio middle and poorer classes. An apple may look boa u til id. and so it should when the price Li elevenpence cat'll—the price quoted in two city simps on the 21st. April. We knew from the rabies that our eiieicesl apples were realising eimsiderablv less than £1 a case in the London markets, and apparently the growers were plea.sell with that result. Why should not. tiie authorities controlling tiie export of fruit follow tins excellent example set by the Meat Board, and advertise, that on payment of, say. half n sovereign in New Zealand, a half-easi? of >■ ucli fruit, ns. the Londoners have row only seen on exhibition will be delivered in any address, ns is done in the case of frozen lamb. Every ap.ple munched with enjoyment, by a Briton is ari advertisement of our great, little court try and at no cost to the Government. 1 am quite assured that were some such scheme adopted, it would be largely availed of l>v numbers of New Zealanders, who would like, to show their friends at Home what we. ran do in the. way of fruit culture, but at the present time have r.n means of so doing. ■ Surely the Meat Board would be only too pleased to explain to the Fruit Export Board the methods adopted by them for the delivery of the now well-known Christmas lambs.—T am etc., 0 EO. OTHUNG-BUTCIIER. Petoiip, lfltli Julv.