Page 7 Advertisements Column 2

Nelson Evening Mail, Volume LII, Issue 52, 1 March 1918, Page 7

Why docs some' tobacco bite the tongue? Experts now teJl us that moisture is the offender. Common-sense, too ! The moisture turns to steam during the combustion 01 the tobacoa, and this hot steair naturally bites the tongue. Hence the dryer the tobacco the cooler the smoke and the better the value, because that surplus water adds to weight. Gold Pouch, the New Zealand grown tobacco, never bites the tongue—it is .pure genuine tobacco without excess moisture. Unequalled in combustibility, it burns freely to the last shread without that soppiness so common to most foreign tobaccos which foul the pipe and coat the tongue leaving a nasty bitter aftertaste. New Zealand soil and climate alone can produce a tobacco so mild and with such a small' percentage of nicotine, containing but per cent , as against 4 per cent and 5 per cent in foreign tobaccos. Gold Pouch is the mildest and least injurious of all smokes not affecting the heart, no matter liow much you smtike of it. No increase in price, still obtainable at a shilling per pouch. % -