A QUESTION ASKED AND ANSWERED.

Nelson Evening Mail, Volume L, Issue 175, 6 October 1917, Page 6

A QUESTION ASKED AND ANSWERED.

MR G. W. HEAN- INTERVIEWED. "May I ask why yon have adopted the word 'Heenzo' as the registered name for Hean's Essence?" was a ques tion put to Mr Hean the other da.y. "I am glad you asked that," was the answer, "ae it gives me an opportunity of telling readers why I' have taken a step that Beems to puzzling not a few. The fact of the matter is, I have changed the name of Hean's Essence to Heenzo (which word I have registered as a trade-mark) in order to protect the pub-'-lie against imitations of my prepara. tion. , "The success achieved by Hean s -Essence has brought to light quite a number of people who are seeking to make mony at the expense of the public and myself. There have been discovered no less than seven imitators at work putting up inferior substitutes. If they had -put up a cough mixture essence bearing their own name I would have had no quarrel with them, but in every instance they adopted a fictitious name of one syllable only so that it might easily be confused with my name. Against seme of these I have obtained New Zealand Supreme Court injunctions restraining them from further infringement of my rights. Others have discontinued imitating Hean's Essence without having to go to court. "The trade-marking of the word 'Heenzo,' and its appearance on the cartons and bottles of all my preparations in future, will saieguard buyers against piracy. It is worthy of mention just here that several of the imitations of Hean's Essence were such in name only. Upon analysis they were found to be largely composed of paregoric and laudanum, extracts of the deadly habit forming opium drug, the inclusion of which in cough mixtures for family use cannot be too strongly discouraged. "I hope the public will fully realise the importance of availing themselves of the protection which the trade-mark 'Heenzo' will afford them. Of course, there- is still a good deal of genuine Hean's Essence distributed through the country which does not bear the trademark name on the cartons and labels; but this will soon be all used up, and the name 'Heenzo' will quickly become ' as familiar as Hean's Essenc is now." Heenzo (Hean's is sold by most chemists and stores or "sent promptly post free on receipt of. price, 2s",' from | Hean's Pharmacy, Wanganui.