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North Canterbury Gazette, Volume 7, Issue 60, 30 November 1937, Page 8

A prominent Australian businessman, largely interested in the tobacco trade and who has been holidaying in Maoriland, has been telling a daily paper on his return home some of his impressions. “One thing that struck me especially,” he* said, “was that all the tobacconists were selling the New. Zealand grown and manufactured tobacco which on sampling I found of most excellent quality and good in fact as any I have ever smoked. The manfacturers’ extensive works are at Port Ahuriri, Napier. Here they are producing five brands of tobacco that are in general request, viz. Navy Cut No. 3 (Bulldog) Riverhead Gold and Desert Gold and Cut Plug No. 10 (Bullshead) Riverhead Gold and Desert Gold being for cigarettes. A distinguishing feature of these blends is that they are toasted, which process eliminates the nicotine in them and renders them virtually harmless. Over-indulgence in some brands may effect heart or nerves. With ‘toasted’ the smoker runs no such risk. I was told these tobaccos were being freely imitated. Shouldn’t wonder. Good things generally are.”