Page 11 Advertisements Column 2

Northern Advocate, 11 August 1938, Page 11

“Toasted tobacco." said the reporter, j “has come to stay; we all know that i because every other bloke you meet is j smoking one brand or another of it. | But what is the toasting process ex- j actly? How is it done?” "There’s a j good few would like to know that, if i you ask me,” replied the whiff merchant, lighting a cigarette, “every in- j dustry has its secrets and I reckon j that’s one of the secrets of the National I Tobacco Co., the pioneers of the to- j bacco industry in N.Z. But ‘toasted’ i caught on from the jump you know,, and no doubt toasting had a lot to do j with that—cleans up the nicotine in j the leaf and helps to give the five I blends, Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish. Riverhead Gold and Desert Gold their distinctive flavour and fine bouquet.” “If I only knew all about the blanky process,” mused the scribe, “it’d make a story, that would!” “No doubt,” laughed the tobacconist, “but the manufacturers are hardly likely to give away the secret juit to oblige you!” "QTfc