WHANGAREI’S PORT

Northern Advocate, 18 July 1933, Page 5

WHANGAREI’S PORT

NEW NAME SUGGESTED. ADVERTISING VALUE. Recently an opinion was expressed by a Whangarei business man that the jiame of Whangarei’s new port should be changed from Kioreroa to something that would serve as a better advertisement for the district in other parts of the Dominion, He maintained that if ships were reported to have sailed for Kioreroa, the majority of people outside Whangarei would'be none the wiser to the destination. Many people were interested in the movements of vessels, and every time the name “Whangarei’ ’ appeared it would have the effect of advertising the town and districts and ’ impressing the name on the minds of readers. The ease of Port Ahuriri, Napier’s deep-sea port, was instanced. Sometimes a liner was scheduled to sail for Port Ahuriri, and to those w'hosc geography was lacking it was not realised that Port Ahuriri was really the port of Napier and only a fewmiles distant from the town. Consequently, Napier was not receiving the widespread publicity it. was entitled to. From inquiries made yesterday, it was unofficially learned that there is a possibility of Whangarei’s port being called “Port Whangarei.’’ “I think such a move would be a distinct benefit to the town,” said another Whangarei commercial man this morning. “To say that a. ship has sailed for Kioreroa certainly does not convey much to people in other parts of New Zealand?’