Page 8 Advertisements Column 5

Northern Advocate, 3 May 1933, Page 8

Organise and Advertise! Organise and Advertise!—these should be the watchwords of the difficult juncture at which we have arrived. Organisation must be insistently improved—in respect of methods of production, or service to the customer, of distribution and of salesmanship. Under the heading of salesmanship, moreover, we must include that most potent modern instrument of sales-pushing-r----advertising. That wise saying made the other day by a prominent business man: “I am convinced that the future of British trade abroad depends on efficient advertising.” And a similar pregnant hint was lately given to British exporters by a leader of the motor industry, Sir Herbert Austin, who said: “We do not take the advantage we. might of the , opportunities we have for advertising ourselves, and as a result the industries of the country are losing a great deal of what they might gain if they would advertise their wares in a more definite manner.” THE NORTHERN ADVOCATE—that covers the North —offers special facilities for introducing yoi*- to that great, northern territory of New Zealand which produces £2,000,000 worth of dairy produce per annum alone. The amount of business to be done in this rich district is obvious, as also is the fact that the “Northern Advocate,” which covers this district, is the Best Medium for bringing you into touch with its prospective buyers. Speak to the people of North Auckland through the NORTHERN ADVOCATE. Phone No. 2399. WHANGAREI 8.0. Box 210

NEW Home Beauty ~ la seeking for more expression end beauty in Homes, Architects axe turn* ing more and more to CONCRETE as the most convenient and economical material available. Concrete made from Wilsons Star Brand Portland Cement is usually selected by Architects and Builders by reason of lie consistent qualities and its assurance of o permanence. sss B B I Guaranteed to txeaed the requirement* of the British Standard Specifications. o