THE ESSENCE OF ECONOMY
It is estimated that, between £IOO,000.000 and £180,000,000 has been spent on advertising - during the last, year," said Principal J. F. Rees, of Uni vorslt y College, Cardiff, at a Innehenn of Hie Cardiff Publicity Club recently. "Any industry In which such a large sum ot* money is expended is worthy of consideration. "Advertising j s [he essential third singe in the development of selling. The first was selling in bulk when the purchaser wanted to see the actual thing, the second was selling by sample, when the buyer saw only a part of the consignment, and, last of all, is selling by description, the chief form of selling in modern times. That method is advertising.
"The cost of bringing an appeal In the individual by advertising is from a. hundredth to three-hundredth of the amount requred. to establish, contact by personal visits."
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Bibliographic details
Northern Advocate, 19 April 1933, Page 10
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147THE ESSENCE OF ECONOMY Northern Advocate, 19 April 1933, Page 10
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