INTENSIFIED SELLING
“There’s no such animal as bad times if you have a good product and carry its story to the public,” states Mr Ira Joel, sales .manager of Kolyhos. “Instead of soft-pedalling our sales activities we have intensified them.”
Many companies have soared to new profits and strengthened their position in national markets, through aggressive advertising and sales effort. With a newspaper appropriation GO per cent larger than in 19.10, last year’s Rolynos sales were by far the largest in the company’s history. “Powerful advertisements in the leading newspapers . . , have rung the bell for us,” says Mr Joel.' “I want to thank publicly the druggists and newspapers for their eo-operation,' which has contributed largely to the present healthy condition of our business.” , '
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Bibliographic details
Northern Advocate, 19 April 1933, Page 6
Word Count
123INTENSIFIED SELLING Northern Advocate, 19 April 1933, Page 6
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