HELPING BUYER AND SELLER
“The Place of■ Advertising in Commerce’-’ was the subject of a paper which was read recently by Mr G, Tf. Hall, secretary, before the Dublin University Commerce Society in Trinity College, Dublin. Publicity, said Mr Hall, lowered the costs of distribution and encouraged mass production, and the additional profits which thus accrued were, through the keenness of modern competition, partly used to extend production and partly to benefit the consigners by a lowering of price. Stabilised prices, high 1 quality goods, and increased employment — these, ho remarked, \vcro the economies which advertising brought in its train.
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Bibliographic details
Northern Advocate, 19 April 1933, Page 6
Word Count
100HELPING BUYER AND SELLER Northern Advocate, 19 April 1933, Page 6
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