SELLING CHEESE
The 1933 advertising expenditure of the Kral't-Phenix Cheese Corporation will be the largest in its history by a substantial amount.
This increase in appropriation is based upon two considerations. One is an optimistic opinion of the year’s possibilities, coupled with the belief that 19,43 is the psychological time to do a strong, constructive merchandising job. The other, and possibly more important factor, is new products. 'Two new developments in cheese and mayonnaise will be introduced this year. 10aeh of them, the company
feels, is destined to be of far-reach-ing importance. The advertising - built around these new ideas, according to John H. Platt, advertising - manager, will make its appearance in double spreads in the February issues of several magazines, and in a long list of newspapers.— *‘Printer’s Ink. ”
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Bibliographic details
Northern Advocate, 18 April 1933, Page 9
Word Count
129SELLING CHEESE Northern Advocate, 18 April 1933, Page 9
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