GREYHOUND BUSES
It, is reported in an American exchange that 75 per cent of the £250,000 appropriated in 1932 by Greyhound Buses for advertising purposes, was spent in 700 newspapers, considerably more than in 1931. “The rapid growth of Greyhound lines into the vast nation-wide transportation system it is today,” asserts Mr J. B. Walker, vice-president ■of the company, “would not have been possible without the use of newspaper advertising. ' ' ' “In addition to increasing the list of newspapers to be used in 1932, Greyhound Lines have increased the amount of their advertising budget,” Air Walker' says. “This is a year when - every advertiser must make every dollar count and to make them count they must bo invested wisely. No wiser way could be found than by using space regularly, in newspapers.”
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Bibliographic details
Northern Advocate, 18 April 1933, Page 8
Word Count
131GREYHOUND BUSES Northern Advocate, 18 April 1933, Page 8
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