Page 7 Advertisements Column 4

Northern Advocate, 18 April 1933, Page 7

LADIES’ WINTER COATS 306 A rack of them! Stylish Fur-trimmed Coats that are easily worth 69/6. Showing in a good range of colours. All sizes. 4/11 DRESS TWEEDS 2'lo Smart designs and colours for Frocks and Sports Skirts, 36 inches wide. 6/11 SATIN BEAUTE 4'll Delightful range of pretty evening shades and in Black. 36 inches wide. 22/6 N.Z. BLANKETS 16'11 White Fleecy Blankets, bordered Blue and Mauve stripes. Single Bed size. 25/6 “PETONE” RUGS IS'll Smart designs in Pure Wool Travelling Rugs. Reverse side plain colours. FURS at almost cost! A Special Purchase of HANDSOME FUR COATS Samples! Full length styles, made from specially selected skins. Priced from . . . 10 gns. to 35 gns. Moufflon Fur Sets 18/11 Full size Collars and Cuffs, in shades of Fawn and Brown. Wallaby Collars 17/6 Dark Brown Collars of Rich Fur that will give endless wear. Musquash Collars 29/6 Amazing Value in these handsome Musquash Collars. Wallaby Trimming 11/6 Four inches wide. Dark Brown Trimming of lovely appearance and splendid wearing. bargain? for MEN , « ketone” Serge Suits! ant All siz es - Men’s Lounge Hats 0/IP/ New Ta-WUs W< f Brows m »° solar an 4 B „ /6 *aa** <r O SfS‘SJ / ®. Ward, off a smart Men’s Neglige Shirts Collars to gg, 7/U -SSt eU sizos. , Winceyette?yi amas 5/6 Soundly cloth. “gauss's*. Sm and Outsize. . L. C. Trembath BANK ST., Opp. Town Hall, WHANGAREI

Fi&E Can’t Destroy Home / r' u The annual loss by Are among the Dominion’s homes Is getting worn but builders in concrete are immune against the appalling menace of fire 1 Insurance Companies grant lower premiums on fire risks for concrete buildings, and the many other advantages of concrete—beauty, permanence, economy—should induce the home seeker to ask his builder about this no questionably superior material. Guaranteed to exceed the requirements of the British -Standard specifications. Va7D O V &

Organise and Advertise! Organise and Advertise! —these should be the watchwords of the difficult juncture at. which we have arrived. Organisation must be insistently improved in respect of methods of production, or service to the customer, of distribution and of salesmanship. Under heading of salesmanship, moreover, we must include that most potent modern instrument of sales-pushing—-advertising. That was a wise saying made the other day by a prominent business man: “I am convinced that the future of British trade abroad depends on efficient advertising.” And a • similar pregnant hint was lately given to British exporters by a leader of the motor industry, Sir Herbert Austin, who said; “We do not take' the advantage we might of the opportunities we have for advertising ourselves, and as a result the industries of the country are losing a great deal of what they might gain if they would advertise their wares in a more definite manner.” THE NORTHERN ADVOCATE —that covers the North—offers special facilities for introducing you to that great northern territory of New Zealand which produces £2,000,000 worth of dairy produce per annum alone. The amount of business to be done in this rich district is obvious, as also is the fact that the “Northern Advocate,” which covers this district, is the Best Medium for bringing you into touch with its prospective buyers- \ Speak to the people of North Auckland through the NORTHERN ADVOCATE. Phone No. 2399. WHANGAREI P.O. Box 210