THE OPEN ROAD

Northern Advocate, 18 April 1933, Page 7

THE OPEN ROAD

Suppose yon eame suddenly upon two roads. One straight, well-trodden; , . .

the other thin and twisting off into undergrowth. If you didn’t want to arrive at any place in particular, you might choose, the latter. But not otherwise.

Before yon, as buyey, run two roads One is the road of knowledge of an ad vertised product] Thousands use it. There’s no mystery about it, no donb: ing, nothing hidden. It leads the way definitely to a fountain pen, a floor wax, a tooth paste that will give you satisfaction. When you use an adver

tisement, yon use an open road. When yon don’t use advertisements, you go the doubtful road. You have only hazy knowledge of the product ahead. No trademark or name to de-

pend upon guides yon. The result may or may not he worth the effort. Ym don’t know.

Bead the advertisements. Anything widely advertised—break fast food, hammer, face cream—has proved itself good by advertising. Advertisements put you mi the. open road to satisfaction.—“ Christian Science Monitor.”