ESSENTIAL FACTOR
IN SELLING GOODS. "There must be .something wrong with advertising,” declared Mr Edward Tillett, of' the "Yorkshire Post,” in a speech in which he hinted that the advertisers themselves might with advantage, "clear the cobwebs out of the corners of their own house in place of just putting a coat of paint on the outside. There will continue to be something wrong while the public continues to fall for gifts in exchange for coupons; while people can still think, ‘lt’s only an advertisement’; and while advertising is treated ns if it were a luxurious adjunct to marketing, instead of an essential factor in selling goods at the lowest possible selling cost.”
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Bibliographic details
Northern Advocate, 15 September 1932, Page 8
Word Count
113ESSENTIAL FACTOR Northern Advocate, 15 September 1932, Page 8
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