CUTTING BUSINESS EXPENSES
DANGER OF FALSE ECONOAFY. The false economy of those British manufacturers and business proprietors who cutout newspaper advertising as one of the first means of reducing their expenses during periods of trade depression was strongly condemned by Air Self ridge at tin* second British Glass Convention at Buxton some time ago. “These people do not recognise,” ho said, “that advertising is a necessary element of expense in their businesses. In the difficult times through which wo are at present passing we must impress the public, who are our customers that we are still in business at the old stand and doing business in the same wav.
“The great public is constantly changing all over the world. Since I came to London 24 years ago half the public, has changed, and in another 24 all will have changed. “I plead for publicity and the intelligent use of printer's ink. There are many kinds of publicity, but perhaps the most used is the newspaper.’’
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Bibliographic details
Northern Advocate, 4 August 1932, Page 2
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165CUTTING BUSINESS EXPENSES Northern Advocate, 4 August 1932, Page 2
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