AN INTERESTING STORY

Northern Advocate, 17 September 1927, Page 5

AN INTERESTING STORY

DISTRIBUTING THE “ADVOCATE.” MODERN METHODS EXPLAINED. The distribution of the “Northern Advocate” is an interesting story in itself. The modern methods applied to effect delivery indicate that the means of transport in North Auckland today are equal to those of any other part of the Dominion. During recent years vast improvements have been effected in both our railway and reading systems, the result being that the “Northern Advocate” is now able to bring within its circulation .area the residents of a vast territory that hitherto had to depend upon the postal .authorities for; the distribution of mail matter.

USE OF THE RAILWA.Y By thp north-bound railway which leaves Whangarei after three o’clock daily, the'“Northern Advocate” is delivered to our agents in every settlement from Whangarei to Russell, including Whakapara, Hnkerenui, Towai, Maromaku, Otiria, Moerewa, Hawaii awa and. Opua. The south-bound train leaving at 3.30 p.m. is the means by which ' our agents between Whangarei and Waio-tira—-Portland, Oakleigh, • Maivgapai, Ta'uraroa and Waiotira—also receive tho “Northern Advocate” for distribution to subscribers on the night of issue. Settlers on the whole length of railway from. Waiotira to .Russell, a stretch of over 80 miles, are therefore enabled to read the “Advocate” on the night of issue. SERVICE CARS. In a . similar manner service cars leaving Whangarei at 3.30 p.m. distribute the “Northern Advocate” to subscribers along the routes travelled, vdz. — Whangarei to Waipu. Whangarei to Kirikopuni. Whangarei to Mangakahia and in the summer mouths,' to Kaikohe. Whangarei to Kamo. Whangarei to Hikurangi. Otiria to Ohaeawai. A motor-cycle service distributes the “Northern Advocate” daily between Whangarei and the Parua Bay district, including Onerahi. Distribution between Hikurangi and Marua is effected by a boy or horseback. In addition to the various services enumerated, runner boys are engaged to deliver papers to .subscribers in nine centres, luamely. —Onerahi, Ruakaka, Waipu, Tauraroa, Kamo, Hikurangi, Moerewa, Kawakawa and Whangarei. It will be seen from the ■ foregoing that the “Northern Advocate” enjoys a wide and an immediate circulation within tho limits mentioned, the residents being as well served in the matter of their evening newspaper as people living in Whangarei. To those who live in districts not served by 'railway or service cars, the Post Office is used for distribution purposes. CIRCULATION. The circulation of the “Northern Advocate” today is considerably greater than at any time in its history. This is due to the fact that the new printing press recently installed has enabled the proprietors to provide for readers a Very much improved arid more up-to-date news service than formerly. , • ( • 1 ..