PUBLISHER'S CHAT.
ABOUT CASUAL ADVERTISING,
To-day we were flooded with requests from advertisers to use their ordinary advertising space for the purpose of casually advertising their differing points of view with respect to the halfholiday question. The only source of revenue upon which we have to depend in order to pay our wages on Saturdays is . permanent and casual advertising. We let our space for trade purposes at standing advertising rates, and if our"clients will consider a moment they will realise how utterly impossible it is to permit that space to be , employed for casual advertising. A hockey enthusiast,' for example, wanted us to allow him to use his regular space for advertising a hockey meeting. A footballer wants his space for footballing. A dancer for dancing. And so on through the range of municipal -electioneering, Belgian relief, political electioneering, school benefits, racing, golf—until ' the managerial mind gets dizzy with the fearsome possibilities. ' It will only take one moment
(especially when the past history of the commercial disasters of newspaper businesses in Whangarei is still fresh in the public mind) to. realise the impossible tasks that our advertisers are suggesting.
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Bibliographic details
Northern Advocate, 23 April 1915, Page 4
Word Count
190PUBLISHER'S CHAT. Northern Advocate, 23 April 1915, Page 4
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