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Manawatu Times, Volume 68, Issue 59, 11 March 1943, Page 3

"Make no error," said the tobacconist to a cobber, "rolling your own has made a big difference! Parties that used to smoke packet cigarettes mostly turn up their noses at them now'! They find the smokes they make themselves are not only better but a lot cheaper than ready-mades. Take me, I used to sell any quantity of packet goods; now I sell far fewer packets, but a heap more cigarette tobacco —specially Kiverhead Gold and Desert Gold, the two cigarette brands chiefly wanted. And look at the saving! Why, you can roll ten full-size cigarettes of either Biverhead Gold or Desert Gold for (id. or less! And, mind you, being newly rolled they’re always fresh and moist, while the ready-mades are often dry and stale. Yes, both those brands are toasted, and there are three toasted brands for the pipe —Cut Plug No. .10 (Bullsliead), Cavendish, and Navy Cut No. 3 (Bulldog). It’s toasting that makes these brands so pure; that’s why they’re so harmless. Imitations? Oh ves! But they arc. lizzling out! No demand!’*