Page 5 Advertisements Column 1

Manawatu Times, Volume 66, Issue 209, 3 September 1941, Page 5

MENTION THIS ADVT. AND YOU'LL RECEIVE 10 per cent DISCOUNT Off the Marked Price of Any SPRING COAT, COSTUME, FROCK, or ENSEMBLE from MADAM COWAN REGENT BLDG., BROADWAY, P.N. Telephone 7198. New Process Prevents Wool Shrinkage Women will be interested in a new process which makes wool unshrinkable. It is a 100 per cent, process which was discovered purely by accident in Australia. It is claimed by its inventors to bo much superior to English or American methods. It has been found that alkali (caustic soda) reduced the tendency of wool to shrink in washing, but only when the alkali was dissolved in alcohol, instead of water. It is being used by two Australian manufacturers. Socks made under the new process, after severe laundering, were soft and like new. The old process sample shrank about three sizes. The new process can treat woollen fabrics containing small quantities of cotton or elastic thread without causing damage.

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