HOLLYWOODD Beauty SECRETS

Manawatu Times, Volume 66, Issue 188, 9 August 1941, Page 4

HOLLYWOODD Beauty SECRETS

by MAX FACTOR, JR.

FAMOUS MAKE-UP ADVISOR TO THE SCREEN STARS

DELICACY IN MAKE-UP A heavy-handed technique is usually detrimental to perfection in any field of artistic endeavour. This fact is probably most easily discernible in painting and sculpture. Obviously, the too heavy application of paint to canvas is not particularly conducive to the final induction of a masterpiece. And, in sculpture, restraint is absolutely essential, for a too-lieavy-handed modeling of clay or chiseling # of stone can irreparably flaw a desired* effect. Perfection Avoidance of the heavy-handed technique should also be observed in the creation of a mako-up. Always, delicacy of application has been one of tho principal differences between an ordinary maice-up, as compared with ono which is superbly perfect and glamorous. To-day, such malte-up delicacy should be of more concern to the glamourconscious woman than ever before. In past years, the principal aud most obvious merits of applying make-up in a delicate fashion Jay in the fact that such application brought a degree of attractive surface smoothness to the features which could not be attained in any other way. Glamour Facts Nothing has occurred to alter these glamour facts. They are just as true now as they were ten or twenty years ago. But, going beyond this veteran beauty finding; there is even more reason for great delicacy in the art of applying make-up to-day. This lies in the fact that tho whole school of mako-up thought has become considerably altered during tho past several seasons. Most of us can remember when makeup formed an actual and impenetrable covering for the facial features, so that it was practically impossible to discern the real face through it. Mako-up of 1915-1925 This complete masking of the face with make-up could be seen in its most

exaggerated form in the motion picture make-up df the 1915 ; 1925 decade. For pictures, this heavy make-up was completely necessary at that time. But, in many instances, cosmetic masking of this same sort was to be seen in the creation of everyday society mako-up, even though this was not at all necessary, and its results were not at all glamorous. To-day' the story is a completely different one. Even the professional picture make-up used during their working hours by the Norma Shearers, Anna Neagles and Ida Lupinos of Hollywood is no longer thick and heavy. Actually

lit differs but little from that which l they use for their private nfe appearances. And this is primarily a differJcuce in shades, i Smartness of 1941 J The smartest make-up of to-day, and 'the kind regularly created for such glamorous women as the ones we have mentioned, actually doesn’t offer an appearance of make-up at all. Instead, this modern make-up presents an appearance of natural «kin, with the only departure from nature being that tho craftily groomed complexion appears to be much more perfect and attractive than an ungroomed and therefore literally “natural” skin usually is. New and improved make-up material* are largely responsible for such makeup naturalness being possible. However, my readers must not overlook the fact that even if these most modern and perfected of make-up aids are used, their full glamour value connot be realized unless a great deal of delicacy is displayed in the application. Liberality In nearly every case, women have been originally applying all of these materials in rather liberal quantities. Then, if they recognized to-day'» trend toward make-up naturalness, they were faced with the necessity of reducing these applications to a proper minimum by removing surplus. Obviously, this problem of make-up surplus could be largely eliminated by merely judging the amounts of tht various make-up materials needed a little more accurately in the first place. Face powder offers the only instance of a make-up material which should not be minimized in its original application. Danger Unless face powder is first applied in a liberal quantity, there is great danger that it will not cover every necessary skin surface, and that it will not penetrate into such little skin crevices a* those'around the mouth, nose and eyes. Don't, however, let this original liberality in powder application remain finally apparent. After the powder ha* been patted on, powder-bxuxh it aw as to near invisibility.

Woodville. | Dear Hub, —I am going to bo very happy to join the Cogs’ Page. May I j have Indian Princess for my pen name? j I am writing this letter in bed as I have got the mumps. I am sure to be happy with the Cogs. I have a pet cat and her name is Darkie. I also havo three brothers. Love from Sylvia Adams. You will find it great fun being a Cog, my deari Can you think of another name as we have an Indian PrinIcess? Send 3 pennv stamps for your badge. Sanson. Rangiwahia. Dear Hub, —We had some snow up here on Sunday—it was 6 inches deep. My sister is going to join this week. I am sending in some poetry. Your loving Cog, Running Water. I shall bo happy to welcome sister. Thank you,for the nice little poem.

| Apiti. Dear Hub, —May I join your happy band of Cogs and may my pen name be Hopalong Cassidy if it is not taken? We boys at school are learning basketball and it is a good game. It has been snowing up here. From j Henry Leach. Welcome to the Big Family, Henry, •and you may be Hopalong Cassidy. We had one Cog by that pen name but he has not written for a long timo. THE FIR TREE O, I wish to be a fir tree, Just a tall, stately thing; O, I want to be a fir tree, Where the little birds sing; And when the winds blow, I’ll bow quite low, I want to be a fir tree, But I can’t, I know'. —Sent in by Silver Shoe.

Feilding. Dear Hub, —The Skill test was not bo easy this week but I managed it all right. 1 shall be glad to get back to school next week. Every Wednesday night we go to gymnasium, which i* taken by Mr. Pike. With love tQ all from Joy Bells. It is splendid for you to have gym* nieiurn, Joy Bells. RIDDLES Q: When is a window like a starf A: When it is a sky light. Q: What has a head on which half never grows? A: A hammer. Q: What tree is very hot? A; Pepper. —Sent in by Daffodil,