HOLLYWOOD BEAUTY SECRETS

Manawatu Times, Volume 65, Issue 230, 28 September 1940, Page 10

HOLLYWOOD BEAUTY SECRETS

BY MAX FACTOR, JR. Filmdom’s Foremost Make-up Authority

A GLAMOROUS ROLE FOR YOU Hollywood has on more than ono occasion changed its mind about the type of roles which it deemed most suitable for its motion picture stars and players. For a long time Greta Garbo enacted practically nothing but tragic or semitragic. rolesi Then Hollywood changed its mind and decided that Garbo could laugh and be a comedienne. And the world’s audiences liked Garbo even more as a comedienne than they did as a heavily dramatic actress. Irene Dunne Irene Dune was another star about whom Hollywood changed its original casting mind. Miss Dunne was, in her first picture appearances, a portrayer of only- the most serious roles. Now she, like Garbo, is gaining new laurels as a comedienne. These are but a representative two of the many times the film capital has changed its mind about what constituted the most attractive and glamorous personality which its stars could offer in pictures. My object in mentioning these examples is to graphically stress the point that many women in their everyday life might find it to the glamorous advantage to check up on their own casting in the ‘ 1 drama ’ ’ offered by their personal activities. More than a few would be benefited by grooming themselves for a new role. Smartness In this category we might establish, for example, women of 40 or more who groom themselves in a manner appropriate only to the ’tefcns or twenties. If you are 40, dyed hair, heavy applications of make-up, and frivolous, girlish dresses won’t fool anyone into thinking that you are 20. You shouldn’t forget that the artifices of coiffure, make-up and costume were never intended to CONCEAL age. All of these can serve to minimize the once usuals concepts of age, and serve to bestow upon it an aura of smartness gnd glamour—glamour need not depart with the passing ot‘ the years—but they shouldn’t be asked to CONCEAL it. Wo may go to the other extreme, and consider the girl of seventeen who tries, through the devices of make-up, coiffure, and costume, to appear ultrasophisticated, super intriguing, and perhaps somewhat mysteriously alluring, all in a very adult manner. “Camille" Such a girl may be having quite a lot of fun, but, being so badly miscast in her appearance, she’s really not fooling anybody. Instead of being darkly alluring, she’s moro likely to be a little bit ridiculous. Deanna Durbin isn’t quite ready for “Camille" or “Mata Hari" roles in pictures yet. Neither is the hypothetical young lady whom we’ve been considering ready for the heavy dramatic appearance roles in real life.

The dramatic roles of its players are not the only things about which Holly-1 wood has repeatedly changed its mind. It has also on many occasions altered its whole conception of feminine 1 glamour. Clara Bow Recently I saw a revival screening of a 1927 film, starring Clara Bow. When I first saw this picture thirteen years ago, Clara was the glamorous “It Girl," and tho picture's success was guaranteed because of this fact. j To-day the ' picture is entertaining only when viewed as a historical relic of a bygone cinema era. Everything about it—rits lighting, photography, film, make-up, and the appearances and histrionics of Miss Bow herself —are all “dated" when viewed throngh the eyes of to-day. The Glamour Girl of 1927 wouldn’t as such to-day. All of these various departments of motion picture production are to-day immeasurably superior to those displayed in this film release of such a comparatively recent year as 1927. My readers, I know, won’t be personally concerned with these improve- ' ments as they pertain to the mechanical | and technical end of motion picture , making.

New Era But they should be interested in the make-up and grooming phase of the matter. Some may still be employing only such glamour aids as were available a decade ago, without having made any appreciable grooming progresa since that time. This won’t do, if you wish to fully realize upon your glamorous possibilities. Make-up is a steadily progressing art, and you should keep up with it. The item of lipstick alone will provide sufficient illustration of this point. Less than a decade ago lipsticks were in nearly every case unnaturally coloured compounds, with no appreciable powers of tenacity. To-day they come in true colour reds which aro indelible, natural, and long lasting. And the make-up of the woman who has by some chance remained faithful to such an outmoded style of lipstick DOES look dated. Hollywood Such progress and improvement is discernable in every phase of make-up. So don’t “miscast" yourself, either through the type of beauty which you wish to present, or the materials used for its accomplishment.