Page 14 Advertisements Column 3

Manawatu Times, Volume 64, Issue 111, 13 May 1939, Page 14

SWING COATS TAILORED COATS FUR FABRIC COATS FASHION'S LATEST DECREE. MADAM COWAN REGENT BLDG., BROADWAY, R.N. Telephone 7198. / For your Eugene, McDonald or NonElectric Permanent Wave we are unexcelled. We specialise in setting and Marcelling and all Beauty Culture. W. M. CRYSTALL’S Next Library Buildings, The Square, Phone 6591.

SPEECHLEY’S The Little Shop for Big Values! Ladies» Silk and Wool HOSE. Fullfashioned, splendid value, all shades. 411 Falr Main St. West., Phone 5245.

FOR SMART WOMEN Announcing our Showing of Latest Styles in the New BOX COATS and WOOLLEN FROCKS. Light, Yet Warm and Smartly Correct For Every Occasion. THE “EXCLUSIVE” Coronation Bldgs., Broadway, P.N. Phone 7323.

THE ONE WAY TO WASH STOCKINGS SAFELY . . . LUX :A U& V 0 M H 0 Srs Art".. m >wm %., S IS so £ASI« m*# 0 out Preserves E-l-a-s-t-i-e-i-t-y...Prevents Ladders Ladders are embarrassing! Ladders are cosdy! So use Lux for your stockings ! A Lux dip after every wearing restores stocking e-l-a-s-t-i-c-i-t-y . . . threads are full of give instead of snapping under strain. Ladders Caused by Slow-Dissolving Soap It’s fatal to wash your precious stockings with ordinary harsh soap. You can blame sticky undissolved soap particles for more ladders than wearing ever caused. They cling in the weave, where rinsing can’t move them, and destroy the elasticity of the delicate threads . . . and when there’s no “give” left in your stockings, they ladder straight away! Lux Dissolves Instantly... Rinses Out Instantly Delicate Lux flakes are specially made to dissolve instantly and rinse out completely in lukewarm water, the only safe temperature for your silk stockings. Keep them sheer, clear and flattering! Wear them longer without laddering! Lux your stockings after every wearing. There’s no soda in Lux. FOR MEN'S SOCKS. TOO Does your husband hate shrunken socks ? Do you hate darning ? Then always use Lux for his socks, too ... because shrunken socks become “holey” socks in no time/ IT’S FALSE ECONOMY TO USE ANYTHINC I.ISNZ