HOLLYWOOD Beauty SECRETS

Manawatu Times, Volume 64, Issue 111, 13 May 1939, Page 14

HOLLYWOOD Beauty SECRETS

by MAX FACTOR,JR.

•'FIRST IMPRESSIONS’* What sort of a “first impression’ 7 do you and yonr appearance offer! If you don’t know, you should check up on yourself and find out, for first impressions are often the most important ones, with things so essential as friendships and romances having been gained or lost because of them. Perhaps the most dramatic illustration of the importance of first impressions is best afforded by the amount of careful thought and planning which the motion picture studios devote to those players who are to make an important picture part debut—one which may even mean stardom if the picture-going public’s first impression is a favourable one. Andrea Leeds Andrea Leeds’ highly important role in “Stage Door’’; Hedy Lamarr’s famous appearance in “ Algiers’’; Deanna Durbin’s sprightly debut, a year or so ago, in “Three Smart Girls”; Olympe Bradna’s attractive appearance in support of Gary Cooper and George Raft in “Souls at Sea”— these aro outstanding examples of '‘first impression” grooming which immediately come to my mind. Not one of the overnight picture successes of these feminine players came as an altogether unexpected surprise to the studios which produced these pictures. In each instance, the studio had correctly judged that it had an extremely talented player to introduce—and, consequently, all of its glamourcreating facilities were employed for the single purpose of insuring that the appearance of this talented person would make an especially striking FIRST IMPRESSION upon those who viewed her on the screen. I Coiffures For each of these ladies, dozens of coiffures were designed and discarded before those which were acceptable for this all-important first impression were found. Lip and eyebrow curves were created and rejected until those deemed most completely suitable had been patterned. Costumes were designed and redesigned. Thus, when Miss Leeds, Miss Lamarr, Miss Durbin and Miss Bradna finally made their picture bows to the public, their appearances were as striking and perfect as careful planning could make them, and the “first impressions” which they made, as we.all know, were highly successful ones. Obviously, women in general can’t command as imp*essive an array of

professionally skilled attention as Andrea Leeds, Hedy Lamarr, Deanna Durbin and Olympe Bradna did for their cinematic “first impression”—but any woman CAN watch for those little details of commission or omission in her personal grooming wihch so regularly establish the difference between the favourable and the unfavourable first impression. Details I have found that some details which should be particularly checked in order to ascertain whether they are or are not Hawing an otherwise perfect and impressively well-groomed appearance for first impression purposes are as follows. The fingernails. Nails which are even slightly unkempt are highly noticeable, and definitely mar many a first impression.

Smeared lip rouge. No face can present a completely attractive appearance if its lip pattern is not intact. Lip rouge smudges on the teeth. These little crimson stains often get on the teeth after a fresh application of lipstick, but are easly removed with make-up tissue.

1 nimdom's Fonmert Moke-up Authority

Powder on the clothes. Nothing is more damaging to first impressions tha-i this evidence of carelessness. Always brush carefully after powdering. Cigarette stains on the fingers. Either prevent such stains by holding the cigarette so taht the smoke doesn’t curl over the finger surfaces, or regularly remove them with a skin bleaching compound. Hastily applied cheek rouge, with the edges of the rouged area left unblended. Always blend rouge until all signs of obvious artificiality have disappeared. Coiffures with untucked-in- ends. Always a source of first impressions of carelessness. Worthwhile This is by no means a complete list of the appearance flaws which must be guarded against if favourable “first impressions” are to be regularly gained. Every item of grooming can afford an opportunity for such blemishes to appear, and so perpetual vigilance is necessary—and VERY MUCH WORTHWHILE.