BEAUTY SECRETS

Manawatu Times, Volume 63, Issue 42, 19 February 1938, Page 11

BEAUTY SECRETS

BY MAX FACTOR HOLLYWOOD MAKE UP GENIUS

INDIVIDUALITY What is the 'dividing line between '' and “freakishness?"

I have been asked this question very many times, and am always compelled to deliver the same generally unsatisfactory answer: “It's all a matter of restraint, good taste—#,nd personal suitability." On tfiis subject I can illustrate my point by example much better than I can sum it up in a definition. For instance—

Joan Crawford's extraordinarily generous lipstick pattern is entirely in good taste and its imrsonally suitable —for Joan Crawford.

And Joan Crawford's personal adaptation of the page boy bob coiffure ia also suitable and in good taste —for Joan Crawford.

Luise Rainer's almost perpetually tousled hair is eminently suitable for Luise Rainer. Carole Lombard's several coiffure patterns have all been charming fixtures on Carole. Careful Planning. Such fixtures of personal appearance on these stars have been the result of careful study and planning—never the product of haphazard luck. It is small wonder then, that they suit : these persons so beautifully. Now, I must admit that there is occasionally a person with a dramatically angular face who can add to her appearance by duplicating the Joan CratV-ford-style lips. If trial convinces a lady that such a lip .pattern constitutes an asasset to the ensemble of her features, well and good. She has discovered a suitable individuality in make-up. But, if a woman with the rollingcurve features of a Mae West seeks to assume the Crawford mouth, her attempt is foredoomed to failure, and her efforts at individuality take on the aspect of freakishness. Double Borrowing. But, above all things, the lady who borrows the Joan Crawford lip-pattern should not also borrow Joan’s coiffure. Her appearance would, by this double borrowing process, straightway become the most undistinguished of all—she would simply be one of the too many unimaginative persons seeking to ape the entire appearance of that star.

By the same token tho person who finds it advisable to emulate Miss Lombard’s coiffures should not seek to achieve the further likeness presented by this popular star's high cheekbones and hollow-effect cheeks. One item of copying may be largely forgiven and is in some exceptional cases really advisable—but never on a wholesale scale. Correct Copying. There are, however, some make-up practices of tho screen stars which jhould be fully copied—- ' There is hardly a great screen figure to-day who does not appreciate tho mathematical assurance afforded beauty grooming by the rules of colour harmony. None of these personages, no

matter how much of a rugged individualist" they may be in every other way, ever defy these make-up colour rules. Any such defiance immediately would result in tho much dreaded “freekishness" and a definite detriment to personal appearance. No star ever omits the application -of a melting cleansing cream before -rot icing at night, the use of a skin freshener before putting on make-up in tho morning, nor do they neglect to makeup completely and properly for every daytime and nightime appearance. And these make-up practices, let mo assure you may well be copied by any woman, in the world, with no fear of any loss of individuality, or the undesired acquisition of “freakishne.«u»."