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Manawatu Times, Volume 60, Issue 230, 30 September 1935, Page 6

The world’s annual consumption of cigarettes now runs into billions. Originally they were all hand-made, consequently comparatively expensive. Then some ingenious person invented a machine which turned out as many cigarettes in a week. Naturally prices fell, and cigarette smoking fairly caught on. But the cigarette tobacco in uso at that time was far from present day standards, and you’d have searched in vain for brands of such superlative qua uy as Riverhead Gold or Desert Gold—two of tho finest cigafetto tobaccos in the world! Tho three other toasted brands (chieflv favoured by pipe smokers), Cut Plug No. 10 (Bullshead), Carendish and Navy Cut No. 3 (Bulldog), are also unequalled fof flavour and bouqiiet, and for their comparative freedom from nicotine —eliminated by toasting. All five brands are in universal use and arc manufactured in prodigious quantities to meet the ever-growing demand. Their popularity has brought out various imitations—that was inevitable! It is the penalty success always has to pay. But the real toasted cannot be imitated.