A Sales Producer
Mr. T. Eosenak, account executive of the Thomson Malted Food Company of America, demonstrates how to increase business in dull times: — “We must use an advertising medium that will be instantly accepted as a sure-fire sales producer. That is why we have selected newspapers rather than magazines to do our big job. Our jobbers and store buyers read their local newspapers. Their wives shop from its advertisements. They themselves advertise in it. They know from their own experience how much business it will produce. Our salesman does not need to spend his time selling circulation or statistics. His prospect knows his local newspaper.”
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https://paperspast.natlib.govt.nz/newspapers/MT19330127.2.114
Bibliographic details
Manawatu Times, Volume LVI, Issue 7066, 27 January 1933, Page 11
Word Count
106A Sales Producer Manawatu Times, Volume LVI, Issue 7066, 27 January 1933, Page 11
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