Increased Volume of Business
DESPITE SMALLER TRANS ACTIONS
In a recent talk before the Gyro Club in Vancouver, Mr. B. C. Brock Smith, advertising supervisor for the Hudson’s Bay Company, stated that one of the present-day phenomenon is the declining unit sale which was met by his company by increased volumo of transactions through consistent advertising, solely in the daily newspapers, from which “more action, and quicker action,” was obtained. "We could have sat there and gone out of business, waiting for to come to us. We went to them. We are absolutely ’sold’ on newspaper advertising,” he said. Ho quoted steady increases in transactions based on monthly returns as follow: February, 48.279; March, 59.703; April, 76.658; and May, 78.887; compared with corresponding periods, 1931.
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Bibliographic details
Manawatu Times, Volume LVI, Issue 7065, 26 January 1933, Page 9
Word Count
125Increased Volume of Business Manawatu Times, Volume LVI, Issue 7065, 26 January 1933, Page 9
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