Page 4 Advertisements Column 1

Manawatu Times, Volume LV, Issue 6810, 17 March 1932, Page 4

J 'fa v fa/ II Hi ■' i Hi ' /f i - Jr - fam \ ,4# • V, ' - »waiE W sK# fafa® ’-: fa .■-, f'; w* f, / w B Ife HOW JOGARETIE CONDITION IS TESTED \ CELLOPHANES DRY-PROOF, DAMP-PROOF, DUST-PROOF, GERM-PROOF Tb* “ DESICCATOR” ftcm W. Camus’ Laboratory demonstrates fa THE EFFECT OF DRYNESS g ON VARIOUS PACKINGS. % This apparatus sdentificilly pro- B duces the dty-weather-conditions to responsible for shop-staleness in fa Cigarettes (over-dryress causes fa “sting” and “bite”). It is apseaied glass vase in which the test- p ing packages arc plsced. In the gg base is a compound which attraas g moisture as a magnet does steel, m It “ takes up ” all humidity in the gk contained atmosphere and every gt particle of moisture that can be gf absorbed from the packets through p] their protective wrappers. After 30 6j days test the moisture loss from fa four differently wrapped packets of : ' Cigarettes was as follows: WRAPPING, MOISTURE e LOSS g Mobrnre-proof "CELLOPHANE” 1.75% B Mohrere-proof CELLOPHANE 17;", Ordiniry ,r CELLOPHANB" 4.50% GLASCINB UNWRAPPED CARTON —6.60% fa By this test it is scientifically demon- Mi strated that ordinary transparent g wrappings lose almost 3 TIMES p MORE of the needed moisture .. . §f the actual FACTORY FRESH- p NESS .... than does Moisture- g proof " Cellophane ” (used ex- ft; clusively for CRAVEN "A” W O’garettes). In a later announcement a p similar test will be demon- g strated in regard to moist p atmospheres. It will be seen* M then, that Moisture-proof “Cel- M lophane ”is just as protective M against excessive MOISTURE PI as against extreme DRYNESS. §= Observation and test over many f§ vears in Carreras’ own Laboratories p have proved that Cigarettes smoke p best when they contain a constant jgi degree of moisture. To maintain §| this degree of Moisture and Fresh- p ness, from the Factory to the |§ Consumer, has for years been the p Cigarette Manufacturers’ problem. §§ It is now solved by the exclusive Moisture-proof "CELLOPHANE” jf= wrapping of Craven "A” Cigareucs. e| Tlie fresh egg differs vastly from the ** shop ” variety. If both cost the same, only the fresh one would be bought. Factory-fresh CRAVEN "A" cost no more than Cigarettes of uncertain condition. Condition is vital. Cigarettes too dry smoke harshly, and cause throat irritation. Over-moist, they become hot and “sappy.” Moisture-proof “ CELLOPHANE” keeps the moisture-content of CRAVEN “A” Cigarettes UNIFORM, ensuring fine smoking under all conditions of weather and stock-keeping. Hitherto it has not been possible to maintain, outside the Factory, the moisture standard which Manufacturers consider “just right.” Under every other form of packing, Cigarettes suffer moisture-loss in dry weather and absorb excess-moisture in wet weather. In this new wrapping, CRAVEN “A” Cigarettes are always FACTORY-FRESH. No other Cigarette can offer such certainty of FRESFINESS. You can prove this for yourself by smoking CRAVEN “A” alternately, packet by packet, with other Cigarettes. And in this new packing CRAVEN “A” are FRESH wherever vou buv them. GRAVENA CORK. TIPPED VIRGINIA CICARESTES In packets of IO for 9" tins of 20 for 5Q,0r3'9 made specially to prevent sore throats Mad© in LONDON Eng. by Carreras Ltd., 144 years’reputation for quality N.Z. Representatives: Falrbairn, Wright & Company, Christchurch, Dunedin, Wellington and Auckland, 111 MEN MEN Do You Realise What We. are Offering You ? Two Suits for the Price of One Owing to Numerous Written Requests Prom Country Clients, THE HEW SYSTEM TAILORS Have Decided to Extend the FREE SUIT OFFER For a Longer Period. You Pick the Materials for BOTH Suits. They are both made In Your Own Measures in Our Own Workroom by Expert Craftsmen. Suits from £6-15-0 to Measure EXTRA SUIT FREE THF NEW SYSTEM TAILORS COLEMAN PUCE (OPP. MIDLAND HOTE) PALMERSTON NORTH.

Special Offer in New Cars i 1 only MORRIS COWLEY 4-DOOR SALOON 1 only MORRIS MAJOR 4-DOOR SALOON These are NEW CARS, 1931 models,- being sacrificed at huge reductions off list price. WE WILL TRADE YOUR PRESENT CAR CALL and SEE the MODELS on DISPLAY AT Majestic Motors JUSTICE & EDMUNDS—Proprietors. Box BROADWAY Phone 396 7190