Page 12 Advertisements Column 1

Manawatu Times, Volume LV, Issue 6788, 20 February 1932, Page 12

l&u Kave read the § reasons for smoking #l*l Ml (i§ M® ■mhutk HOW ! CIGARETTE CONDITION! IS TESTED MA4&K mpH miw ) cmmm mm wm&mMmm 1 The DESICCATOR" from if S 5 Carreras’ Laboratory demonstrates gs g THE EFFECT OF DRYNESS H 1 ON VARIOUS PACKINGS, jj H This apparatus scientifically pro- g ;.i duces the dry-weather-condiuons g Sf responsible for shop-staleness in g p Cigarettes (over-dryness causes g H “sting” and "bitelt is i j g sealed glass vase in which the test- B §§ ing packages are placed. In the if base is a compound which attracts g= §g moisture as a magnet does steel. = = It “ takes up ” all humidity in the =g B contained atmosphere and every g particle of moisture that con be ff H absorbed from the packets through j§ g their protective wrappers. After 30 g = days test the moisture loss from g = four differently wrapped packets of gg S Cigarettes was as follows: s WRAPPING. MOISTURE is B LOSS p pf Moiituf<sproof "CELLOPHANE'* 1.75% E= H Ordinary "CELLOPHANE" 4-5<J% S H GLASCINB 5.35% =§ £5 UNWRAPPED CARTON 6 60% E S By this test it is scientifically demonid that ordinary trai pings lose almost 3 I m ■■ * RX;»> I • • - •' ~ . 10 for 9d. packet 20 for 1/6 fiat tin SOfor 3/9 flat tin Moisture-proof “ CELLOPHANE ” is the only wrapping proved to preserve the FRESHNESS of Cigarettes (please read details of test alongside). In CRAVEN ‘A’ the actual FRESHNESS of Carreras’ Packing Rooms is imprisoned within the “pack” by a patented wrapping of moisture-proof “CELLOPHANE” which SEALS-IN the natural moisture of manufacture and KEEK-OUT every factor that might be harmful to fine smoking condition. Ordinary transparent wrappings allow flavour, aroma and the very “ life ” of the cigarette to escape in dry weather . .. because they are not moisture-proof. And for the same reason, they permit the cigarette to become soft and “ soggy ” in damp weather. No cigarette-that departs appreciably from its packing room condition can smoke at its best because‘‘over-dryneSs” and “flabbiness” are deadly enemies to cool, smooth, pleasurable smoking. You can prove all this for yourself by smoking scaled-fresh CRAVEN ‘A’, packet by packet, against other Cigarettes. The practical test will prove that ERESHNESS docs make a World of difference. .IORE of the needed moisture ... U B the actual FACTORY FRESH- W. §3 NESS .... than does Moisture- §§ 3g§ proof " Cellophane ’’ (used ex- == 8 clusiveiy for CRAVEN “A” M §§ Cigarettes). g| gg In a later announcement a g jg similar test will be demon- H 31 strated in regard to moist m g atmospheres. It will be seen, g g then,that Moisture-proof ‘‘Cel- g p lophane ’’ is just as protective g§ §§ against excessive MOISTURE §g 1| as against extreme DRYNESS, g |§ Observation and test over many B p years in Carreras’ own Laboratories g B have proved that Cigarettes smoke jg p best when they contain a constant gg §f degree of moisture. To maintain = Ig this degree of Moisture and Fresh- jg§ £• ness, from the Factory to the eg SI Consumer, hat for years been the f§ 18 Cigarette Mam/acturers’ problem, m S It is now solved by the exclusive g |§ Moisture-proof "CELLOPHANE” §g g| wrapping of Craven “A” Cigarette*. = S d \« m CRmEMM CORK TIPPED VIRGINIA CIGARETTES ifotke, mw impping MOISTURE -PitOOF ‘CELLOPHANB’m Craven “A* are made specially to prevent sore throats Made in • LONDON Efig. by Carreras Ltd., 144 years' reputation for quality N.Z. Representatives: Fairbalrn, Wright & Company, Christchurch, Dunedin, Wellington and Auckland.