British Motor Industry

Manawatu Times, Volume LIV, Issue 6625, 11 August 1931, Page 2

British Motor Industry

The period of general world-wide depression has shown that no longer can the British motor industry be considered indifferent to the necessity of concentrating all its resources in intensivo efforts to find an outlet for its products in the motor markets of the world, and undoubtedly the one bright spot in an otherwise leaden outlook has been the fact that, almost alone among important exporting industries, the. British motor industry has maintained its posiTho industry is, however, sensible of tho debt which it owes particularly to the support accorded by H.M. the King, and by other members of the Royal Family—to the King for the order recently received from him for a number of now cars, and, particularly, to the immense value of the recent visit of the Prince of Wales to South America in connection with the British Empire Trade Exhibition held at Buenos Aires. In the lat ter connection the _ motor industry is not alone in its obligation to H.R.n., and whatever the ultimate result of the exhibition, there can be little room fox doubt that the ground has been well prepared by his visit for a determined effort on the part of British manufacturers to capture an important share of the business to be obtained in what has hitherto been regarded as a difficult market.. It is encouraging at this time to find that British motor manufacturers are following the advice recently given by H.R.H. the Duke of York to an industrial gathering at Nottingham, and, despite the general trade depression, are preparing for the improved timc3 and conditions which must ultimately follow.