The Way Cat

Manawatu Times, Volume LIV, Issue 6619, 4 August 1931, Page 8

The Way Cat

LADY RHONDDA’S ADVICE. THE WINNING BATTLE. LONDON, June 13. Lady Rhondda quoted her late father at a luncheon given in her honour by tho Incorporated Society of Bntisn Advertisers. “A successful business man is tnc man who watches the crowd and then goes another way. “My father owed his life,” she said, “to the fact that he did not follow the crowd.” , Lady Rhondda described her father s experience on the sinking Lusitania when, instead of following the crowd to the upper deck, he went to tho lower deck. It was possible to launch the boats from the lower deck, but not from the upper. He found tho last boat being launched, and a woman with a baby in her arms afraid to jump, into it. He helped her in and followed her. Had he followed the crowd to the upper deck he would not have survived. “Wo have to go a little contrary to the crowd and a little contrary to ourselves and our own instincts,” said Lady Rhondda. A little while ago there was indeed too much unreasoning optimism abroad, too much refusal to face the facts of the world crisis. Now, however, that that had' been remedied, we must not let the facts frighten us.

“1 would say, ‘Be optimistic now, have courage; show' initiative and energy; and we shall pull through.' (Cheers.) The Prince of Wales was quite right when ho said wo did not advertise enough. Advertising helped to create courage; it helps to create, m this world crisis, the atmosphere that can get us out of it. ‘‘ If civilisation can survive this crisis, England can survive it. Foreigners have been in the habit of saying that England Joses every battle except the last. I do not think we shall lose tho last.’’