New Colours

Manawatu Times, Volume LVI, Issue 5618, 6 April 1931, Page 11

New Colours

As in the past seasons, the shades have been selected in consultation with the leading English and European authorities, and readers may place every confidence in the selection. The colours are known to all dyestuff makers, dyers and finishers, spinners weavers, makers-up and merchants in all classes of fashion goods, and no difficulty should arise in obtaining any of them. They have been chosen to meet the needs of the popular fashion trade and every effort has been made to choose shades which blend suitably for various fashion purposes. Attractive names have been chosen which indicate the colours to_ which they are attached and retail distributors will find tlicse names useful for showcards, circularisation and other forms of advertising. There is little doubt that greens and blues will be dominating colours during the coming season, and that pinks and reds will also continue their vogue. In the former class we have chosen two shades of green, one Cactus, which is a delicate pastel'shade, and t.hc other Willow, which is a fuller colour suggesting’ the popular almond of a few seasons ago, but with greater distinction of tone. . ~ . , Lagoon Blue is a rich, vivid tone to meet the modern demand for bright colours, and hyacinth blue meets an equally insistent demand for a shade which will combine quietness with eleAmong pinks is flamingo, which is promised a very considerable vogue. It is a delicate shade of the salmond class, suitable for both evening and outdoor wear. Approximating to this class is prunella, which may be described as pale chocolate and is likely to prove popular. Reds will continue their vogue, but there is every likelihood that the shades will be darker, and for that reason Ruby has been chosen. This avoids the shrillness of the reds that have been popular m the past few seasons and provides a quiet richness to meet the inevitable reaction from extreme brightness which is now Fawns and naturals will continue their vogue and honeycom.be will mee„ the demand for shades of this class. Finally, there is burnt almond, < daintv shade of brown suitable tor both 'light and heavy materials, and Topaz, which might be described as a paitel of old gold, a very becoming and practical shade both for indoor and outdoor wear. , •Middle shades arc shown as usual und the colours will be popular either darker or lighter, according to the tastes of various markets.