Page 7 Advertisements Column 3

Manawatu Times, Volume LXXVIII, Issue 12803, 29 May 1914, Page 7

A Morning Paper's Scope. The following rougli sketcli of the railway system of which Palmerston is a centre shows at a glance the extent of the area covered by each morning's issue of the Manawatu Daily Times. The papers being despatched from Palmerston by the early goods trains reach the centres specified earlier than any other newspapers can possibly reach them, and in addition to this various coaching services convey them to localities on both sides of the railway line. In the present stage of newspaper development in this country the morning newspaper necessarily has a much more extended circulation than the evening issues, because there is less close competition among the'morning journals. Every centre has its evening newspaper, the circulation of which is practically limited to its town boundaries, for outside these it comes into competition with others, which necessarily have their own local support. The morning papers, however, are published 80 to 100 miles apart from each other, and the respective circulation depends largely on which can first reach any particular locality. ' The Manawatu Daily Times, which is the oldest established newspaper between Marton and Wellington, is published in one of the most important railway centres of the Dominion, and its only competitors are published ia Napier, Masterton, Wanganui and Wellington. A very large area of country, therefore, forms its special field, which fact wiU no doubt be noted byadvertisers.

fAWCAMtfrifQ W*IAKA Mawnui^ OWKANea tea OiO "AUMW W4W« J? ' CRU4 what KMIk j£i*l ißflopfro * "AKUNC ftttATl BW< % AMUfW » > «1 Matapo* TASK** ' *"* Mancawm^ OWHCAITI MAH€4OMOHtr Hunteaviu^* cftuaum tMVNXf K'mboltoh O * fm *U*> X \ u VIUOIHC OC4AKUW# Palmcrsto^ OODYILLE immurm Fax lATM HANNOtf kcriru Levin HAU Manakau Otaki 'ANKIVWKE The despatch of each morning's issue of the Manawatu Daily Times by the early goods trains enables all the district sketched in the above to be reached at the earliest possible hour, a nd the mail services also enable posted papers to reach subscribers before any earlier news is procurable. Under most eondiiions ft is, but If von have a Unique I'apid Boiler, ii mak.3« waihin* day ph asnrable to a degree. The Unique Rapid boils quicker thio oihcri, because the flre-box in the it so y cofwm- Tea «hat the flame« ;r;iv-. i aii aroun l xi.s copper all thj iiire Moreover, von can burn wood as vr?!l a->.'u:i! iu wi ■> model. He-'i't • 'lime si veil: worry eiiminu'l'd : l-ill i■ ■: 1 down less thin tiiif —a, .ri the eosl- no mo>v thia iiic or--!in• ry Copper. I->vc-! !_• .•<> ! Ft'.l; partievlnr* frcnij your Ironmor.yvr. r- froaj Kcv nrrw Walker ltd. I K. . e I > • Uoasd!