BEAUTY ARTICLE.

Manawatu Standard, Volume LX, Issue 122, 22 April 1940, Page 9

BEAUTY ARTICLE.

SCALP TREATMENT. One of the leading scalp specialists explains that while dandruff is admittedly an enemy of scalp and hair health, poor circulation also contributes in some degree to between, fid to GO per cent, of all baldness and hair loss. The top of tho scalp, the baldness area, is as dependent on a normal blood supply for its nourishment as any other part of the body, but it is t.he only part that doesn’t obtain the muscular exercise to stimulate the blood flow. Why don't wo see cases of baldness in youngsters in their teens? Because their scalp muscles and tissues are 'supple and the blood circulates freely, jit is when one grows older that the muscles become hardened and tense. _ Why do men seldom lose the hair jon the hack of tho neck a.nd sides of the head? Because, these areas are adjacent to and over major blood streams. 1 Tight and heavy hat-bands may restrict the circulation. Or the general blood condition may ho low, contributing to hair loss. But massage and brushing are definitely recommended to supply the needed scalp exercise. There is a right and wrong way to massage, however. Here is the right way as described by this scalp specialist: “Lean over, placing the elbows on knees or a low table; then place the fingertips firmly on the scalp and rotate without allowing the fingers to slip. Repeat over all parts of the scalp. Use an upward movement at back and sides to force the blood to the top. Don’t rub scalp or hair. Rubbing breaks the hair or pulls it out. Ho’ding the head and upper part of the body low when massaging makes it easier for the blood pressure to penetrate to the top of the scalp.” Quadrupeds carrying their heads low never get bald, although their scalps are often more tightly drawn than those of humans. That’s where standing on vour head comes in. Not as silly as it sounds; it allows the blood to flush down into the scalp. However, since not many of us indulge in the practice of standing on our heads, let us at least massage and brush.