A DISCERNING PUBLIC

Manawatu Standard, Volume LVI, Issue 168, 17 June 1936, Page 14

A DISCERNING PUBLIC

APPRECIATION OF VALUE SHOW TIME SHOPPING TIME EFFICIENT BUSINESS SERVICE Show time is shopping time. With an acute appreciation of the complementary nature of these two periods, businessmen realise that they must present special opportunities, accompanied by easily discernible purchasing advantages for visitors who will be inspecting the business area and intelligently appraising the enterprise of those who specialise in goods and services. The public are keen critics. Consequently, knowing that buyers have keen perception in gauging values, linns in Palmerston North have not hesitated to announce through this issue that they have succeeded, through the efficiency of their own buying organisations, in securing Show time bargains which, they arc glad to pass on to old clients and new customer's. A satisfied purchaser is the best •ambassador of business goodwill. Because it emphasises the interdependence of rural and city life, and because it is a vital link between these two great community groups, the Winter Show serves both as a commercial agent. It discloses unexpected purchasing opportunities, and impresses upon all the facilities offered to both the buying and selling public. From nil inspection of the wide range of merchandise and machinery in the attractively arranged exhibits at the Show, the public are able to coine straight to the city area and make their selections from wqllclioscn stocks in the brisk shopping atmosphere which lias always invested Palmerston North. For them, their visit to the Show naturally implies a visit to the shops, and the latter have set out fully to cater for their requirements: Now is the most interesting time to make purchases. Winter lines, more attractive, more soundly economic, and representing greater value than ever before, are on display. Hundreds of minor necessities require attention. Special service and selectivity, with the guidance of well-trained sales starts, is available for purchasers now, and businessmen in this city find it a pleasure to deal with such ail appreciative purchasing public its that which fills the city during Show Week. After all, trade is a mutmil transaction, intended to give satisfaction to both parties, ami it is in the full sense of this statement that local shopkeepers seek to give service in return for that measure of patronage which their stores so well warrant. Thousands of visitors will be making Palmerston North their rendezvous during the six days of the Show. Let them go through the shops and see for themselves the unrivalled buying facilities which it is their pleasure to enjoy.