Page 8 Advertisements Column 2

Manawatu Standard, Volume LVI, Issue 64, 13 February 1936, Page 8

good advertising Every progressive business house recognises that it is not the amount spent on advertising which is most imnortant, but the medium employed in that connection. To-day there are so , iany different forms of publicity that, to some, the choice may appear bewildering. There is not, however, the slightest doubt that the columns of a National newspaper offer the strongest appeal “The Manawatu Evening Standard ” with a Dominion reputation for efficiency in production, is read with a degree of confidence not accorded to less influential journals. That- is why its advertisement columns produce such successful results. Its advertising columns are suitable for any kind of business, and' for the largest to the stort*.