Page 12 Advertisements Column 3

Manawatu Standard, Volume LV, Issue 255, 25 September 1935, Page 12

GOOD ADVERTISING. Every progressive business house recognises that it is not the amount spent on advertising which is most important, but the medium employed in that connection. To-day there are so many different forms of publicity that, to some, the choice may appear bewildering. There is not, however, the slightest do.ubt that the columns of a National newspaper offer the strongest appeal. “The Manawatu Evening Standard,” with a Dominion reputation for efficiency in production, is read with a degree of confidence not accorded to less influential journals. That is why its advertisement columns produce such successful results. Its advertising columns ire suitable for any kind of business and for the largest to the smallest store.