Page 5 Advertisements Column 3

Manawatu Standard, Volume LV, Issue 245, 13 September 1935, Page 5

GOOD ADVERTISING. Every progressive business house recognises that it is not the amount spent on 'advertising which is most important, but the medium employed in that connection. To-dav there are so many different forms of publicity that, to some, the choice may appear bewildering. There is not, however, the slightest dount that the columns of a National newspaper offer the stronger appeal. “The Mannwatu Evening Standard,” with a Dominion reputation ior efficiency in production, is read with a degree of confidence not accorded to less influential journals That is tvhy its advertisement columns produce such successful results. Its advertising columns are suitable for any kind of business, and for the largest to the smallest store.