Page 8 Advertisements Column 5

Manawatu Standard, Volume LV, Issue 81, 4 March 1935, Page 8

GOOD ADVERTISING. Every progressive business bouse recognises that it is not the amount spent on advertising which is most important, but the medium employed in that connection. To-day there are so many different forms of publicity that, to some, the choice may. appear bewildering. There is not, however, the slightest doubt that the columns of a National newspaper offer the strongest appeal. “The Manuwatu Evening Standard,” with a Dominion reputation for efficiency in production, is read with a degree of confidence not accord, ed to less influential journals. That is why its advertisement columns produce such successful results. Its advertising columns are suitable for any kind of business, and for the largest to the smallest stor**