Page 11 Advertisements Column 3

Manawatu Standard, Volume LIII, Issue 254, 23 September 1933, Page 11

TRUTH STRANGER THAN FICTION CHRISTCHURCH MERCHANT’S EXPERIENCE. A well-known Christchurch merchant was discussing advertising with a business friend. They were reviewing the methods of the most successful advertisers when the friend remarked, “Take Baxter’s Lung Preserver for instance, there is no' doubt about the superiority of the line but I often wonder if the anecdotes we read about ‘Baxter’s’ are all true.” “Well,” said the merchant, “if you were to read about a man who attended his own wedding ceremony with a bottle of ‘Baxter’s’ in his pocket it may sound far-fetched, but that it what actually happended to me. I was suffering with bronchitis at the time and "Baxter’s’ was an absolute necessity. That was 30 years ago, and I have always had ‘Baxter’s’ in the house ever since.” Truth is often stranger than fiction and it is amazing the number of unusual situations in which “Baxter’s” has played a part. For bronchitis and all bronchial ailments “Baxter’s” is the ideal remedy. Asthma sufferers also find “Baxter’s” a boon, its tonic properties ,are also always appreciated. For coughs and colds, big and small, pin your faith to “Baxter’s.” Sold in three sizes, 4s 6d, 2s 6d and Is 6d, at all chemists and stores. —Advt.