Page 5 Advertisements Column 3

Manawatu Standard, Volume LIII, Issue 251, 20 September 1933, Page 5

Hornbills, birds found in Africa, have enormous beaks which are nearly hollow and weigh practically nothing.

NEARLY EVERYONE WHO READ& READS A NEWSPAPER eachlng Every One Every Day Whatever your walk of life, whatever your income, whatever your tastes, there is one thing- you have in common with almost every man and woman in the civilised world. And that is the reading of newspapers. In fact, the only daily reading done by millions of people is confined entirely to newspapers. An advertisement in a newspaper reaches thousands of people of all grades of society on any given day. PEOPLE MUST READ THEIR NEWSPAPERS. The multitude of things in which people are interested to-day makes a newspaper a necessity. Who won the Sanders Cup ? What are the cricket or football scores ? What is happening at Trentham or Riccarton ? What did the Prime Minister or the Leader of the Opposition have to say yesterday? Eager interests make a newspaper a necessity. WHAT IS HAPPENING? What is the test of the latest note on War Debts The result of the elections abroad ? The full story of that stirring attempt on the record by Sir Malcolm Campbell, or “Amy” or the R.A.E.? People you know are becoming engaged, or getting married, or having- babies. When you want a complete and accurate record of any event, local, national, or international, it is there in your newspaper. READ BY ALL CLASSES. The millionaire has all the world’s great store of literature at his disposal; beautifully printed and elaborately illustrated magazines are his if he wants them. He may buy them, he , may read some of them. But there is no “may” about his daily newspaper. He reads it—every day. And whilst he absorbs information about stocks aiul shares, about international and local politics, and other tilings in which he takes an interest, he absorbs the messages of the advertisers. The clerk with a small salary, who cannot afford to buy books or magazines, cannot do without his daily newspaper. He, too, reads the news —and the advertisements. And the millionaire and the clerk, the doctor and the salesman, the plumber and the grocer all read newspapers. Also they and their families must buy clothing and food and a hundred and one articles of frequent necessity. Their choice is made of products advertised in their daily newspaper. “SO FAR AS i AM CONCERNED, NO OTHER ADVERTISING MEDIUM THAN THE NEWSPAPERS NEED EXIST.” —Sir Charles Higham.