Page 15 Advertisements Column 4

Manawatu Standard, Volume XLVIII, Issue 45, 21 January 1928, Page 15

FORTIFIED AGAINST DISEASE. THE IMPORTANCE OF PURE BLOOD. Keep the blood pure and you have no need to worry about being ill, for healthy, pure blood wages constant war against malignant bacilli, bacteria, and disease-promoting microbes. The only way to ensure pyre blood is by internal cleanliness of stomoch, bowels, •and that great blood filter—the liver. Accumulations must be flushed from the clogged system—not by drastic purging which tends only to aggravate the trouble, but by a gentle, natural laxative such as Stevens’ JJealth Salt—the salt that sweetens life. If you suffer from constipation, or feel “liverish” and debilitated, start taking a'daily-before-breakfast doseof Stevens’ Health Salt—regularly—and you will 60011 foel brand new. Start this great health habit to-day. You can buy Stevens’ Health Salt at any ohemist or store at 2s 6d bottle —but it must be “Stevens.” —Advt. I

The Power of Advertising <sx|><2><J.<S>^^<S><S><s><S><j>^<3xS><j><3 What Prominent Public Men Say Goods Will Not Sell Themselves THE RIGHT HON. STANLEY BALDWIN (P.C., M.P., LL.D., D.C.L.) LET THE WORLD KNOW. "The problem before us is to produce the . poods that are required and to let the world know that we have them. On the production aide I have no fears, since the skill and capability of our manufacturers ana workers are as great as ever. On the selHng Bide we must moderate our methods and make use of the great developments which have taken place lecently in the art of advertising.'' THE RIGHT HON. SIR P. CUNLIFFE-LISTER (P.C., M.P., President of the Board of Trade, London.) ADVERTISING POWER IS IMMENSE. “The art of advertising is a comparatively new one, but its power is immense. Given the continued excellence of (British) production, as to which I have no fear, it is to improved selling organisation and to intelligent advertising that we must look for the maintenance of our commercial position in the competition with other countries."ARTHUR MICHAEL SAMUEL, M.P. , (Parliamentary Sec. to the Department of Overseas Trade.) GOODS DO NOT SELL THEMSELVES. “Goods do not sell themselves; I have said this often before, but I make no apology, for saying it again. A card with this inscription should hang in a prominent position in the offioes of every manufacturer and exporter as it does on the walls of my own room. This legend emphasises a faot which, although obvious itself, is only dimly realised by some of our manufacturers and exporters. As much initiative und forethought are required , in marketing as in production. I go further, I believe it to be easier to produce a good article than it is to sell it.”If You Want To Buy or Sell—Advertise In The Manawatu Evening Standard