Page 4 Advertisements Column 6

Manawatu Standard, Volume XLVII, Issue 237, 3 September 1927, Page 4

PUKE coal, the t/est from tlie Waikato.—lt. V. Mason and Co. (phone 6154). - '' loss is your gain if you purchase framed pictures at Carroll Buildings, Cuba Street. Buy to-day at Alexander Clark’s, Ltd. The smile of health Va . \ \\ K 1 Anssmia never troubles me. Anaemia will never trouble you if you take SCOTT’S Emulsion, which contains 44% of the world’s finest cod liver oil in palatable and cream ■ like form. SCOTT S Emulsion is widely prescribed for growing girls, for nursing mothers, in cases of neurasthenia, in wasting diseases and in all conditions where there Is poorness of the blood and loss of weight. And the more serious the illness the greater the need for taking only the genuine Scott's Emulsion Proved to be three times as effective as ordinary cod liver oil.

The Power of Advertising , <S><s*<S><S><^<S><®><3><s><S><s><S><S><S><S><S><s><2><3 What Prominent Public Men Say <s><^<S><s><S><s.<3><Sxs>^x«><S>^><j><Jx3><^<S><S> Goods Will Not Sell Themselves <SxJ>^^<S><s><S>^<S><S><s>^<*><«><S><S><S>^«> THE RIGHT HON. STANLEY BALDWIN (P.C., M.P., LL.D., D.C.L.) LET THE WORLD KNOW. “The problem before us is to produce the goods that are required and to let the world know that we have them. On the production side I have no fears, since the skill and capability of our manufacturers and workers are as great as ever. On the selling side we must moderate our methods and make use of the great developments which have taken place recently in the art. of advertising.”THE RIGHT HON. SIR P. CUNLIFFE-LISTER (P.C., M.P., President of the Board of Trade, London.) ADVERTISING POWER IS IMMENSE. “The art of advertising is a comparatively new one, but its power is immense. Given the continued excellence of (British) production, as to which I have no fear, it is to improved selling organisation and to intelligent advertising that we must look for the maintenance of our commercial position in the competition with other countries.” ARTHUR MICHAEL SAMUEL, M.P. (Parliamentary Sec. to the Department of Overseas Trade.) GOODS DO NOT SELL THEMSELVES. “Goods do not sell themselves; I have said this often before, but I make no apology for saying it again. A card with this inscription should hang in a prominent position in the offioes of every manufacturer and exporter as it does on the walls of my own room. This legend emphasises a fact whioh, although obvious itself, is only dimly realised by some of our manufacturers and exporters. As much initiative and forethought are required in marketing as. in production. I go further, I believe it to bo easier to produce a good article than it is to sell it.” If You Want To Buy or Sell—Advertise ii The Manawatu Evening Standard